We went from hoping the phone would ring to having to hire more people to keep up.
From $150 CPL to $30 — with a $1.6M pipeline to show for it
Acquisition
Cost Per Lead
Revenue
Pipeline Value
Acquisition
Leads/Month
Timeline
Sady runs Total Scape Design, a high-end outdoor living company in South Florida. His team builds $80K–$250K+ projects — pools, pergolas, outdoor kitchens, full backyard transformations. The kind of work where one signed contract can make the month.
But like a lot of contractors doing great work, Sady had a problem: he was invisible online. Leads were random, cost per lead was brutal at $150, and there was no CRM or follow-up system. WMM built a complete digital growth engine — Google Ads targeting high-income homeowners, a CRM that never lets leads go cold, a website that converts, and automated review collection.
The result: CPL dropped 5x to $30, the pipeline grew to $1.6M in tracked opportunities, close rate jumped from 15% to 28%+, and average project size increased from $60K to $85K+.
The Challenge
Where they started
Before working with WMM, Sady's pipeline looked like this:
What We Did
Our approach
Google Ads that attract the right homeowners. Not just anyone searching "patio builder" — WMM targeted high-income homeowners in specific zip codes who were actively looking for premium outdoor living projects.
A CRM that never lets a lead go cold. Every inquiry gets instant text confirmation, automated follow-up sequences, and appointment booking — all through GoHighLevel.
A website that actually converts. Rebuilt around before/after photos, clear pricing ranges, and a simple CTA.
A reputation system. Automated review requests after every project.
The Results
What changed
The Numbers
What changed
Every KPI tracked from before WMM to today
Revenue
Acquisition
Efficiency
Before & After
Drag the slider to see the transformation
Cost Per Lead
Before
All Metrics
Vs. Industry
How they compare
Real client metrics against industry averages
Visual Evidence
Client Transformation Gallery
Transformation & Proof Gallery
In Their Words
What our clients say
“Before WMM, I was spending money on ads and praying. Now I actually know where every lead comes from.”
Sady
Owner, Total Scape Design
“The leads we get now are different. These are homeowners with real budgets who are ready to move.”
Sady
Owner, Total Scape Design
“I feel like I finally have a business partner who actually understands what I need. They don't just run ads — they built us a system.”
Sady
Owner, Total Scape Design
The System
What we built
ROI & Growth Calculator
Estimate the revenue impact of implementing Total Scape Design's acquisition engine in your business
+$108,000
Equivalent to +$9,000/mo in new gross revenue
Current Monthly
$7,500
With WMM Engine
$16,500
Based on verified Web My Money architecture
What's Next
Your next steps
From reading to results — here's how to move forward
1. Read the case study
You've seen exactly how Total Scape Design turned outdoor living & construction challenges into measurable growth.
2. See how it applies to you
Book a free strategy session and we'll map this same system to your business, goals, and market.
3. Book a free strategy session
30 minutes, no commitment. You'll leave with a clear picture of your growth levers — or a plan in motion.
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