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Case Study
E-Commerce / Streetwear
2024 — Present (18+ months)
MadChuck

We went from a local streetwear brand to half a million in tracked ad revenue.

8.8x blended ROAS. 83.57x email ROI. A Black Friday campaign that hit 61.28x.

MadChuckE-Commerce / Streetwear2024 — Present (18+ months)
$529KN/A8.8xN/A83.57xN/A

Revenue

$0K

Total Ad Revenue

Efficiency

0.0x

Blended ROAS

Revenue

0.00x

Email ROI

from Minimal

Timeline

2024
18+ monthsPresent

MadChuck is a streetwear brand born in South Florida — bold designs, limited drops, real community. Joel built something people actually wanted to wear. But when it came to turning that energy into predictable, scalable revenue, the marketing wasn't keeping up.


WMM connected everything: Meta Ads, Google Ads, email/Klaviyo, and Shopify into one tracked system. The result: $529K in tracked ad revenue, 8.8x blended ROAS, and email marketing returning 83.57x on investment.

The Challenge

Where they started

MadChuck's marketing was disconnected:


  • Ads ran without a system behind them. Meta campaigns drove traffic, but there was no connected funnel.
  • Email was an afterthought. The list existed but wasn't driving real revenue.
  • No full-funnel attribution. Which campaigns actually drove purchases vs just clicks?
  • Seasonal spikes without a plan. Black Friday and holidays were chaotic instead of strategic.

    • What We Did

    Our approach

    Multi-channel system. Meta Ads for prospecting and retargeting. Google for high-intent search. Email/Klaviyo for abandoned cart recovery, post-purchase flows, VIP segments, and seasonal campaigns.


    Full attribution. Every dollar tracked from click to purchase, by channel, campaign, and creative.


    Strategic seasonality. Black Friday, Christmas, New Year — each with its own campaign architecture built on 11 months of audience building.

    The Results

    What changed


    Black Friday ROAS: 61.28x. Holiday campaigns: $21K+ revenue.

    The Numbers

    What changed

    Every KPI tracked from before WMM to today

    Revenue

    Total Ad RevenueN/A
    Before: Unknown→ $529K
    Email ROIN/A
    Before: Minimal→ 83.57x
    Black Friday ROASN/A
    Before: N/A→ 61.28x
    Holiday RevenueN/A
    Before: N/A→ $21K+

    Efficiency

    Blended ROASN/A
    Before: Unknown→ 8.8x

    Before & After

    Drag the slider to see the transformation

    Total Ad Revenue

    N/A
    Unknown

    Before

    All Metrics

    Vs. Industry

    How they compare

    Real client metrics against industry averages

    ROASFar above average
    Client8.8x
    Industry Avg3-5x
    Email Revenue ShareGrowing toward target
    Client~23%
    Industry Avg30-40%

    The System

    What we built

    Meta Ads
    Google Ads
    Klaviyo Email Marketing
    Shopify Optimization
    Creative Strategy
    Monthly Reporting
    E-Commerce Growth Package
    Interactive Simulation

    ROI & Growth Calculator

    Estimate the revenue impact of implementing MadChuck's acquisition engine in your business

    100 leads
    201,0002,000+
    $1,500
    $200$7,500$15,000+
    5%
    1%10%25%
    Projected Annual Addition
    +120% Lift

    +$108,000

    Equivalent to +$9,000/mo in new gross revenue

    Current Monthly

    $7,500

    With WMM Engine

    $16,500

    Get Your Custom Growth Plan

    Based on verified Web My Money architecture

    What's Next

    Your next steps

    From reading to results — here's how to move forward

    1. Read the case study

    You've seen exactly how MadChuck turned e-commerce / streetwear challenges into measurable growth.

    2. See how it applies to you

    Book a free strategy session and we'll map this same system to your business, goals, and market.

    3. Book a free strategy session

    30 minutes, no commitment. You'll leave with a clear picture of your growth levers — or a plan in motion.

    Claim your session

    Results like these

    Get results like MadChuck for your E-Commerce / Streetwear business

    A complete marketing system. Full attribution. A team that owns outcomes, not hours.

    Schedule a call

    Free 30-minute strategy session · No commitment

    Trusted by

    50+ businesses

    Client Satisfaction

    4.9 / 5

    Avg Partnership

    3+ years

    $529KTotal Ad RevenueN/A
    8.8xBlended ROASN/A
    83.57xEmail ROIN/A