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Case Study
Luxury Fashion
Nov 2024 — Present (17+ months)
Ashley Stambouli

I went from spending 31% of revenue on ads to 11% — and my sales actually went up.

ROAS 16.98x. MER 8.75. Ad spend down 40%. Sales up 52%.

Ashley StambouliLuxury FashionNov 2024 — Present (17+ months)
11%-65%16.98x+425%8.75N/A

Efficiency

0%

Ad Dependency

-65%from 31%

Revenue

0.00x

Peak ROAS

+425%from 3-4x

Efficiency

0.00

MER

Timeline

Nov 2024
17+ monthsPresent

Ashley Stambouli is a luxury fashion brand on Shopify — couture, bridal, designer pieces. Single orders can be $500-$2,000+. Ashley had built something beautiful, but her business had a dangerous dependency: it only grew when she spent more on ads.


WMM restructured the entire revenue model. Smarter ads (not more ads), an email engine that drives revenue without ad spend, and MER as the north star. The result: ad dependency dropped from 31% to 11%, peak ROAS hit 16.98x, and sales grew 52% while ad spend decreased 40%.

The Challenge

Where they started

Ashley was on a treadmill:


  • 31% of revenue went to ad spend. For every dollar made, thirty-one cents went back to Facebook.
  • No email, no retention. Every sale was a cold sale.
  • Revenue was volatile. Good months when spend was high, bad months when she pulled back.
  • No idea what was profitable. She couldn't tell which campaigns drove real profit.

    • What We Did

    Our approach

    Smarter ads, not more ads. Rebuilt campaign architecture around profitability — lookalike audiences from best customers, retargeting that converts.


    An email engine that prints money. Welcome series, abandoned cart, post-purchase, VIP segments.


    MER as the north star. Total revenue ÷ total marketing spend = the real picture.


    Breaking ad dependency. Shift from paid-only to paid + organic + email + repeat.

    The Results

    What changed

    The Numbers

    What changed

    Every KPI tracked from before WMM to today

    Revenue

    Peak ROAS+425%
    Before: 3-4x→ 16.98x
    Sales+52%
    Before: Baseline→ +52%

    Efficiency

    Ad Dependency-65%
    Before: 31%→ 11%
    MERN/A
    Before: Unknown→ 8.75
    Ad Spend-40%
    Before: Baseline→ -40%

    Before & After

    Drag the slider to see the transformation

    Ad Dependency

    -65%
    0%

    Before

    All Metrics

    Vs. Industry

    How they compare

    Real client metrics against industry averages

    ROASFar above average
    Client16.98x
    Industry Avg3-5x
    MERFar above average
    Client8.75
    Industry Avg1.5-3x
    Ad DependencyFar below (excellent)
    Client11%
    Industry Avg25-35%

    In Their Words

    What our clients say

    “I feel like you know more about my business than I do.”

    A

    Ashley Stambouli

    Owner

    “The 156% improvement number — that's not just marketing. That changed my life.”

    A

    Ashley Stambouli

    Owner

    The System

    What we built

    Meta Ads
    Email Marketing
    MER Tracking
    Shopify Optimization
    Audience Segmentation
    Monthly Strategy
    Luxury E-Commerce Package
    Interactive Simulation

    ROI & Growth Calculator

    Estimate the revenue impact of implementing Ashley Stambouli's acquisition engine in your business

    100 leads
    201,0002,000+
    $1,500
    $200$7,500$15,000+
    5%
    1%10%25%
    Projected Annual Addition
    +120% Lift

    +$108,000

    Equivalent to +$9,000/mo in new gross revenue

    Current Monthly

    $7,500

    With WMM Engine

    $16,500

    Get Your Custom Growth Plan

    Based on verified Web My Money architecture

    What's Next

    Your next steps

    From reading to results — here's how to move forward

    1. Read the case study

    You've seen exactly how Ashley Stambouli turned luxury fashion challenges into measurable growth.

    2. See how it applies to you

    Book a free strategy session and we'll map this same system to your business, goals, and market.

    3. Book a free strategy session

    30 minutes, no commitment. You'll leave with a clear picture of your growth levers — or a plan in motion.

    Claim your session

    Results like these

    Get results like Ashley Stambouli for your Luxury Fashion business

    A complete marketing system. Full attribution. A team that owns outcomes, not hours.

    Schedule a call

    Free 30-minute strategy session · No commitment

    Trusted by

    50+ businesses

    Client Satisfaction

    4.9 / 5

    Avg Partnership

    3+ years

    11%Ad Dependency-65%
    16.98xPeak ROAS+425%
    8.75MERN/A