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Case Study
Healthcare / Aesthetics
Sep 2022 — Present (3+ years, ongoing)
Aldana Laser Miami

For the first time the clinic runs without me chasing every lead.

Since 2022: one CRM, 8 treatment funnels, and a first response in under 60 seconds — it used to take 4+ hours.

Aldana Laser MiamiHealthcare / AestheticsSep 2022 — Present (3+ years, ongoing)
<60 sec300+-41%-41%

Efficiency

<60 sec

First response time

from 4+ hours

Retention

0+

Dormant clients rebooked

Retention

-0%

No-show rate after confirmations

-41%

Timeline

Sep 2022
3+ years, ongoingPresent

Aldana Laser Miami is an established aesthetic clinic in Miami, and a WMM client since 2022. The problem was never demand: the clinic had no system, it had its owner. Inquiries from Instagram, Google and the website sat unanswered while the front desk was with a patient, leads went cold, no-shows ate the calendar, and hundreds of clients who came once and never rebooked were never contacted again.


WMM installed the complete acquisition-and-retention infrastructure inside one CRM (GoHighLevel), so nothing depends on someone remembering to follow up. First response now takes under 60 seconds, 300+ dormant clients have rebooked, and the no-show rate dropped 41% after automated confirmations. The clinic has stayed with WMM since 2022, and a scaling proposal has been submitted.

The Challenge

Where they started

  • No system, just the owner. Every lead depended on the owner chasing it.
  • Inquiries sat unanswered. Messages from Instagram, Google and the website waited while the front desk was with a patient, and leads went cold.
  • No-shows ate the calendar. Booked patients simply didn't show up.
  • Past clients were never contacted again. Hundreds of people who came once and never rebooked were left untouched.
  • Ad spend poured into a bucket with holes. Demand came in, but nothing caught it.
  • What We Did

    Our approach

    8 treatment-specific funnels. Laser, injectables, facials, body, Ultherapy, Pixel 8 and tattoo removal, each with its own pages, stages and automations.


    Speed-to-lead. Every new inquiry gets an automated response in seconds across SMS, email and WhatsApp (approved for 1,000+ messages a day).


    No-show control. Automated confirmations and reminders on every booking.


    Dormant-client reactivation. Systematic re-engagement of the existing client base, the cheapest source of bookings.


    Full tracking. GA4, GTM, Meta CAPI and session analytics, so every dollar is measured.


    Beyond the clinic. Seasonal Meta Ads campaigns that build on each other's audience data, influencer content repurposed as ad creative, and e-commerce SEO and Google Marketplace support for Aldana Skin, the clinic's Shopify skincare line.

    The Results

    What changed

    Aldana Laser has stayed with WMM since 2022, and the system now manages 6000+ clients in the CRM and has delivered +120K emails to their database. First response went from 4+ hours to under 60 seconds, 300+ dormant clients rebooked, and the no-show rate dropped 41% after automated confirmations, with follow-up covered 24/7 and hands-off.


    Through the reporting cut-off on August 15, 2025, Meta ads recorded 75,548 tracked results — 73,398 video ThruPlays, 1,012 landing page views, 808 conversations, 208 sign-ups, 91 link clicks and 31 pixel-tracked purchases — and the CRM held 668 opportunities: 650 open, 14 closed won, 3 lost and 1 abandoned.


    We report on operational performance (response time, bookings, no-show rate, reactivations), never on medical outcomes. Figures reflect this clinic's setup and results; performance targets are set and measured per clinic.

    The Numbers

    What changed

    Every KPI tracked from before WMM to today

    Revenue

    Purchases tracked (Pixel)
    31
    Opportunities closed won
    14
    San Valentin Sales30% close
    3

    Acquisition

    Emails delivered to client base
    +120K
    Treatment funnels live
    8
    Meta conversations started
    808
    Sign-ups
    208
    CRM opportunities
    668
    San Valentin Leads
    10

    Efficiency

    First response time
    Before: 4+ hours→ <60 sec
    Follow-up coverage
    24/7

    Retention

    Dormant clients rebooked
    300+
    No-show rate after confirmations-41%
    -41%
    Clients managed in CRM
    6000+
    Partnership Duration
    3+ years

    Vs. Industry

    How they compare

    Real client metrics against industry averages

    Agency RetentionFar above average
    Client3+ years
    Industry Avg6-12 months

    Why This Works

    The strategy behind the results

    Med spas are notorious for switching marketing agencies every six months. This clinic has stayed since 2022 because the system keeps running whether or not anyone is watching it, and the owner finally has a business that doesn't depend on personally chasing every lead.


    The point isn't a clever campaign. It's infrastructure that compounds: every inquiry captured, every booking confirmed, every past client still reachable. That turns ad spend into a predictable calendar instead of a monthly gamble.

    Key Takeaways

    TL;DR for busy decision-makers

    • 1

      Demand wasn't the problem — the lack of a system was.

    • 2

      Automated responses in seconds took first contact from 4+ hours to under 60 seconds.

    • 3

      Automated confirmations and reminders cut the no-show rate by 41%.

    • 4

      Reactivating the existing client base brought back 300+ dormant clients, the cheapest source of bookings.

    • 5

      Everything is measured: GA4, GTM, Meta CAPI and session analytics.

    In Their Words

    What our clients say

    “For the first time the clinic runs without me chasing every lead. The follow-up just happens, and clients we'd written off are back on the calendar.”

    A

    Aldana Laser, Miami

    The System

    What we built

    Meta Ads
    GoHighLevel CRM
    Email Sequences
    Content Strategy
    Shopify SEO
    Google Marketplace
    Influencer Content Repurposing
    Treatment-Specific Funnels
    Speed-to-Lead Automation (SMS, Email, WhatsApp)
    No-Show Control
    Dormant-Client Reactivation
    Conversion Tracking (GA4, GTM, Meta CAPI)
    Healthcare Growth

    Results like these

    Get results like Aldana Laser Miami for your Healthcare / Aesthetics business

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    Trusted by

    50+ businesses

    Client Satisfaction

    4.9 / 5

    Avg Partnership

    3+ years

    <60 secFirst response time
    300+Dormant clients rebooked
    -41%No-show rate after confirmations-41%